This is a fascinating thought experiment: given that Amazon exists, how can you design a profitable local retail business?
This store has a lot of advantages. It’s in a great location, with a decent amount of foot traffic, an easy walk from downtown and right across from the train station. It is in a relatively wealthy suburb, with many families with children.
So, what are the JTBD for the parents coming in?
Are they trying to give their children a small treat? Are they looking for presents for their nieces and nephews? Are they trying to feel better about themselves by buying locally? Are they trying to give their teenagers a decent job for afterschool?
Are they trying to be better parents? There’s a lot of value to be created in helping parents feel like better parents.
Even more interesting: how could the combination of intelligent (yet simple) software and a local, beloved outlet uniquely fulfill those JTBD?