Launching a site is like driving in a snowstorm
At this point, I’ve launched a dozen or more sites to the world. (including one for female sports fans yesterday.) It’s old hat at this point, but it’s still always stressful.
I think I’ve come up with my favorite comparison for it:
Launching a site is like driving in the snow. Even if you have your snowtires and a full tank of gas, even if you totally know what you’re doing, random things can happen. You need to be continually monitoring the conditions and you probably have a death grip on the steering wheel. Several hours later, you can probably breathe again.